deStone’s Blog

I’m writing this because I am pissed, like, violently upset. I’ve had hundreds of people messenging me stuff like this:
"deStone, help, my clicks went from $0.10 to $8.00 overnight. What can I do? Why did this happen?"

Well, I’ll lay it out for you, the reason you got slapped is because you’re lazy! LAZY! All you want to do is “get rich quick” and you think that there is some magical formula that will never change. Google has built their Adwords platform around having companies create landing pages that sell products. We are kind of like middle men to that process, as most of the time, we don’t own the product nor are we the company.

So Google wants to make us pay more, cause they want legit stuff - not third-party affiliate marketers that are just looking to get rich quick. What do they do? They change the rules to make it harder for us when they see a pattern forming. Guess what, you whinners, 90% of the people that are complaining were direct linkers to affiliate offers. Google doesnt want Neverblue Ads or Copeac to make money, THEY want to make money. Obviously Google cant get rid of us - their stock would fail epically — like barman’s attempt to hook up with this hot girl. So it has to be a slow and progressive change. This is one way they weed out the morons trying to make a quick buck.

That being said, we now have to accept the rules have changed and we have to work harder to get cheap clicks. Guess what, I’ve been doing that for a long time, my strategy has only slightly changed with this update. You, if you are seeing high dollar clicks, must now change or be removed from the SEM gene pool. Here is what I would do if I were you. Careful, you might actually learn something in the following steps.

• A) Quit reading seo moz and all the misinformation posted on their site about how to fix the QS Slap. Google doesn’t give a shit how fast the page loads - this information is retarded. 90% of those people are just wanting you to subscribe to their rss feed so they feel important.
• b) Go do a search on google for a competitive term.
• C) click an ad that is ranking well, and you feel would not be there unless they got the click for a real price, versus the inflated QS price.
• D) Very important — VIEW SOURCE THE EFFING PAGE and see what they are doing to get a high quality score. Then apply it to your designs if applicable. Rinse and repeat these steps until you have a system that gets you $0.05 clicks again.
• E) *BONUS* Don’t ask me what i’m doing, because i’m going to make fun of you for expecting me to give away a million dollar strategy to some dumbass (I don’t know) on the Internet for free. Live, Learn, and Utilize.

I’m thanking God this happened. I can now buy some competitive terms for a lot less mula then before because there is less competition.

ps: I <3 you, barman.